Built in the field, near Islamabad.
We started FUL Foods in May 2023 to grow Pakistan's feed protein at home instead of importing it. Three years of open raceways, through 44 °C summers and monsoon storms, taught us how to grow duckweed outside a lab. All of it goes into GreenFin.
So far
- May 2023
FUL Foods (Private) Limited incorporated in Islamabad.
- 2023
Memorandum of understanding signed with PMAS-Arid Agriculture University.
- 2025
Sheep and layer-hen feeding trials completed with UVAS, Lahore.
- 2025
Winner of the ZarZaraat Startup Competition, Pakistan Agriculture Coalition.
- 2026
Shade nets installed over both raceways after a season of 40–44 °C heat.
- 2026
GreenFin pellet feeding trials begin with university partners in Punjab and Sindh.
A pond built to keep moving.
FUL raceway, schematic, not to scale
- 01
Raceway pond
Lined with black HDPE and edged in brick. We run two.
- 02
Central baffle
Splits the pond into a loop so the water keeps circulating.
- 03
Paddlewheel
Moves the water gently around the loop.
- 04
Solar borewell
Supplies fresh water, powered by the sun.
- 05
Shade net
Added over both raceways in 2026 against heat and storms.
- 06
Mother-culture ponds
Back-up stock for restocking the raceways.
- 07
Duckweed mat
The crop: a floating mat of duckweed.
Team
-
Omar Asadullah Kazmi
Founder & CEO
Strategy, partnerships and commercial development.
-
Hammad Noor
Head of Operations
Cultivation, harvesting, drying and feed production. Fisheries background, UVAS.
-
Lt. (R) Safeer
Procurement / Site Operations
Equipment, procurement and site logistics.
-
Hassan Askari
Finance
Finance and administration.
-
Prof. Rahamatullah Qureshi
Scientific Advisor
Plant sciences and research guidance.
-
Dr. Shaista
Aquaculture Consultant
Aquaculture and fish-feed research. SBBUVAS, Sakrand.
Partners and recognition
Research and institutional partners
- Government College University, Lahore
- University of Veterinary and Animal Sciences, Lahore
- Shaheed Benazir Bhutto University of Veterinary and Animal Sciences, Sakrand
- Sindh Agriculture University, Tandojam
- University of Sindh, Jamshoro
- University of Okara, Okara
- PMAS-Arid Agriculture University, Rawalpindi
Recognition
- Winner, ZarZaraat Startup Competition 2025 · Pakistan Agriculture Coalition
- Semi-finalist, Startup Innovation Awards 2025 · World Food Forum (FAO). The only team from Pakistan, from nearly 2,000 applications in 100+ countries
In the press
- ARY News
- TechJuice
- Pakistan Observer
- Radio Pakistan
Get in touch
FUL Foods (Private) Limited · Islamabad, Pakistan