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In the news.

TV, radio and press coverage of FUL and our work growing duckweed feed in Pakistan.

On TV

On TVARY News31 October 2026

Pakistan’s First Water-Based High-Value Farming? Duckweed Could Save Billions of Dollars

A report on FUL and duckweed farming in Pakistan: a crop grown on water, with no ploughing, that could cut what the country spends on imported feed.

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Awards

  1. The semi-finalists of the Driving Innovation in Agrifood Systems Award, with FUL among them

    Semi-finalist

    WFF Startup Innovation Awards 2025

    World Food Forum (UN FAO) with Extreme Tech Challenge

    Driving Innovation in Agrifood Systems category. The only team from Pakistan, picked from nearly 2,000 applications in more than 100 countries.

    See the semi-finalists

  2. FUL Foods receiving the ZarZaraat winner's cheque from the Bank of Punjab on stage

    Winner

    ZarZaraat Startup Competition 2025

    Pakistan Agriculture Coalition

    First place, and the winner's cheque from the Bank of Punjab, presented on stage.

    Our announcementFrom ZarZaraat to the world stage

  3. Finalist

    USAID Pakistan Investment Promotion Activity

    USAID

    Shortlisted for a $100,000 grant. The programme was later cancelled.

Coverage

13 stories in English and Urdu, from national TV and radio to the tech press.

On air Radio Pakistan, Planet FM 87.6 · Interview with our founder

Feeding trials and research with

  • GCULahore
  • UVASLahore
  • SBBUVASSakrand
  • Sindh Agriculture UniversityTandojam
  • University of SindhJamshoro
  • University of OkaraOkara
  • PMAS-AridRawalpindi

Recognised and featured by

Writing about us?

Photos, numbers and interviews, in English or Urdu.

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